There are a few core practices that can have the most impact on your web content's ranking and While there are many things you can do to improve your site's SEO, Sites that focus on providing the best content and experience for peopleĪnd uphold the spirit of our principles are more likely to do well in Google Search results.

Technical requirements without even realizing it.Īnd tactics that can lead to a page or an entire site being ranked lower or completely omittedįrom Google Search. ThereĪre actually very few technical things you need to do to a web page most sites pass the Minimum that Google Search needs from a web page in order to show it in search results. The technical requirements cover the bare It's important to note that just because a page meets all of these requirements andīest practices, doesn't mean that Google will crawl, index, or serve its content. It doesn't cost any money to appear in Google Search results, no matter what anyone tries to tell you.

Key best practices: The main things that can help improve how your site appears in Google Search results.

Spam policies: The behaviors and tactics that can lead to lower ranking or being completely omitted from Google Search results.

Technical requirements: What Google needs from a web page to show it in Google Search.

(web pages, images, videos, or other publicly-available material that Google finds on the web)Įligible to appear and perform well on Google Search: The Google Search Essentials make up the core parts of what makes your web-based content

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